Life's approach is different to most kitchen businesses, in that it offers both contemporary and classical fully fitted kitchens, with a strong focus on the client’s lifestyle. This is central to Life’s ethos and is reflected in the retail experience, which is highly experiential and immersive, including a unique 4D kitchen design service in the UK. It is a turnkey service from design through to installation.

Since Life was launched, it has expanded its offering to the commercial and contracts market via Life Professional. The proposition is unique in the market, as the business can call upon all the other elements of design, stocked product and manufacturing, available from the wider group.

All Life kitchens are manufactured by its dedicated joinery and manufacturing operation. Purpose-built in 2018 specifically for the manufacturing of complete kitchens, the factory operates some of the latest CNC automated technology and machinery for the production and assembly of kitchens and other furniture.