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Our Purpose & Values

Our business purpose runs right through our entire operation from design to delivery, uniting our employees behind one shared goal:

 

To bring design led dreams to reality 

Introducing our Purpose & Values

Though our business has grown over the years, our dedication to integrity, empathy, honesty, and authenticity has never changed. These five values alongside our purpose shape every interaction and help us build lasting trust with our customers, teams, and partners.

Our Purpose

Our purpose at the Danesmoor Group is to bring design led dreams to reality. We believe exceptional design should be both innovative and achievable, combining creativity, precision, and collaboration to deliver results that exceed expectations.
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Customer at the heart

With over 120+ years in business, our success depends on helping customers grow through innovative supply solutions. Our customers pay our wages.
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Accountability

We own it. Growth depends on delivering our commitments - we promise that we can deliver, then deliver what we promise.
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Pace - Progress over perfection

In a competitive market, action matters more than waiting for perfection. That’s why we focus on moving forward.
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One Team

With a diverse and complex business, collaboration is key. We are connected by a shared purpose, vision, and values.
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Innovation without limits

Innovation drives our growth - whether in products, services, or way of working. We embrace bold ideas and encourage fearless thinking.
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A look into our values

We’re proud to share the values that define who we are as a business. At the heart of everything we do are five core values — not just words on a page, but guiding principles that shape how we think, act, and grow with purpose. These values guide our relationships with customers, teams, and partners, helping us build trust, foster collaboration, and make a meaningful impact.

The values recently implemented have helped departments across the business share a common purpose and work toward the same goal.
Louise Harvison, Senior Digital Marketing Executive
Working together as one team across all areas of the business is important in delivering top class customer service with the customer at the heart.
Nicola Davis, Senior Project Co-Ordinator (Life)
The values highlight it’s important to be able to challenge the way things are. Sometimes changes can lead to mistakes, but at least you’ve learned what not to do next time!
Toby Gay, BI Analyst
As part of our roles, we take accountability for our own work and decisions, owning the good and the learning opportunities.
John Walker, Multi-Skilled Operative

Our Heritage & History

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1903

Percy W Stephenson opens a hardware store in Darlington, laying the foundations for a business rooted in quality and service.

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1940s

Post-war demand sees the business expand into joinery, architectural ironmongery and ceramics, building the skills and specialisms that still define us today.

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1970

As demand grew, we moved into new premises across two sites, and branched into ceramics, architectural ironmongery and joinery services – which eventually led to us supplying kitchen componentry and furniture.

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1980s

PWS Distributors is established, supplying kitchen componentry to a growing trade market and forging strong European manufacturing partnerships.

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2005

Mark Stephenson acquires the business and forms Danesmoor Group, bringing PWS, Danesmoor Agency and new ventures under one group structure.

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2010s

Significant investment enables the development of a major worksurfaces facility and one of Europe’s most advanced paint finishing lines.

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2020s

The Group continues to grow with the launch of Life Kitchens, two design centres, and expanded manufacturing and cabinet production capabilities.

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Today

Still proudly independent and family-owned, Danesmoor Group remains a trusted partner to trade and retail clients across the UK.